This is a prime example of the challenges that the law has when trying to keep up with evolving technology. The technology wins everytime and then we are left to clean up the mess later.
Originally posted on Variety:
Forget Mayweather-Pacquiao. There’s a more interesting fight brewing between Twitter and Hollywood.
The piracy of Saturday’s welterweight boxing championship enabled by Periscope, a livestreaming app recently acquired by Twitter, is setting up a conflict that could be just as brutal.
HBO and Showtime, which partnered on what will likely be the most popular boxing pay-per-view event ever, took a one-two punch of their own Saturday. First, they watched multiple pay-TV distributors experience technical problems transmitting the fight, which probably cut into their sales total.
But what made matters even worse is that countless people who did pay for the fight used their smartphones to re-transmit the fight to users of Periscope and, to a lesser extent, rival app Meerkat. Each stream reached hundreds or thousands of non-paying fans with a picture quality that was shaky and pixilated, yet still quite adequate.
If Twitter CEO Dick Costolo understood the implications…
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