Do you understand business situational awareness and how your social media could be compromising it?
If not, you really need to read this because not only do I explain it, but the Harvard Business Review has just posted a fantastic blog that really adds some depth to my explanation.
Last March I wrote a blog titled Business Situational Awareness & Social Media and explained how the use of social media by your employees — or, heaven forbid, yourself — could be compromising your business assets. Go review that (short) post as a little refresher. This is also a point I cover when I speak on social media law and you can hear that discussion here at the 15:00 mark of this presentation: Social Media Law: It is Real and, Yes, Really Can Impact Your Business (embedded below) as it too will only take you a couple of minutes to put it into perspective.
Now that you get the big picture of what I am talking about when I refer to business situational awareness, check out this fantastic post on the Harvard Business Review Blog Network by Martin Harrysson (@martinharryson), Estelle Metayer (@competia), and Hugo Sarrazin (@hugosarrazin) titled How Not to Unwittingly Reveal Company Secrets. Here is a teaser:
Here’s a quick quiz: Have you ever tweeted your business-travel plans? Does your LinkedIn profile describe what you do in great detail? Is localization enabled on your mobile device when you use social media?
If you answered yes to any of those, you and your company may have left footprints that your competitors can detect and analyze.
Does that sound familiar? Do you recall my story about my visit with the expert witness in the video presentation? Harrysson, Metayer and Sarrazin provide some more great examples of how companies’ assets can be compromised through the use of social media and, more importantly, provide 7 steps companies can take to help reduce their exposure. Go check out their article and, as you can see, the links are to their Twitter handles so why not say hello and let them know you appreciated their fine work!
You can click the following link for more posts on Social Media Law. Should you or anyone you know need assistance in dealing with these issues or just want to talk about the law in general, please feel free to give me a call (469.635.1335) or email me (firstname.lastname@example.org) or catch me on Twitter (@shawnetuma) and I will be more than happy to talk with you!
-Shawn E. Tuma
- Some Practical Social Media Advice for Beginners (blogs.constantcontact.com)
- 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com)
- Social Media Ranks Low for Small Business [INFOGRAPHIC] (hiscoxusa.com)