Thank you to Platform Magazine for quoting me discussing the PR component of my CyberGard – Business Cyber Risk Protection Program in this forward thinking article about the value of getting public relations on board before your company has a data breach.
In a recent post I explained why a data breach response must focus on the business side of the breach: “The most important issue is how the incident will impact the company’s overall business. No matter how great of a job we do on the legal side, if the business side suffers too much, it is an overall failure. These situations are not the time for tunnel vision.”
A key component to focusing on the business impact is the businesses’ communications with the public. This where having professionals to help with the “messaging” becomes so important. Read more in The Public Relations Side of a Data Breach | Platform Magazine.