Because I don’t want to look like an idiot!

(How’s that for getting straight to the point?)

I really do hope that someone out there will actually read my blog. When that actually does happen (that’s right, I am believing with faith), I suspect that the first question they will ask after seeing my posts about using social media is “why on earth would Shawn waste so much of his otherwise billable time learning about how to use social media?” And that is a valid question because I am a lawyer, not a professional blogger. So, before I write my next blog about … you guessed it: what I have learned this week about using social media, I decided to go ahead and preempt the inevitable question by answering it now. Because my professional life is driven by serving my clients, they are the ones I really have to answer to so I am writing this as though I am responding to a loyal client–though certainly no one in particular.

1. Social Media Is The Future: One of Us Needs to Understand It

First, I am firmly convinced that within the next couple of years social media is going to change the way business operates as much as did the use of e-mail, the fax machine, the mimeograph (haha–a copier dummy–you remember the ones from elementary school back in the 70s where you used to love to sniff the purple-bluish ink?), carbon paper, the telephone, the telegraph, and of course, the courier pigeon! You don’t believe me? Well just this past week I read an article entitled Email Use Plummets Among Teens (http://www.huffingtonpost.com/2011/02/08/email-use-teens_n_820121.html) in which it was reported that e-mail use dropped 59% among 12 to 17-year-old age group and, for the 18 to 54 year-old group e-mail use is declining in favor of the use of social media for communications. Those teenagers who are driving you crazy now are your future customers and my future clients and my guess is they are not going to be exchanging many fax communications with either one of us. You and I are both going to be using this in our business and, if I’m going to be able to competently advise you on this issue, it probably won’t hurt for me to at least have a basic understanding of it as well–and the really good news is that you will not even be billed for my gaining this understanding!

2. I Am No Longer Counting on the Yellow Pages for New Clients

Second, while I love you and truly appreciate you as a client, our relationship is not monogamous. I know you have other lawyers and, quite frankly, I hope to keep gaining new clients. One of the ways I hope to accomplish this is by developing a greater presence out in the market-place and social media is a great way to do it. Don’t get me wrong, I’m very happy that you are able to find me in the Yellow Pages but, to be quite honest, I have not opened a copy of the Yellow Pages in years and I suspect that most of my prospective clients are no different.

3. I Prefer to Learn the Ropes Before Making the Mistakes

Third, I know this is a topic that we have discussed many times before. Please understand that I am not pointing fingers that you but simply explaining myself. As I have explained to you a few other times, unless a situation requires immediate action (and most do not), it is usually best to take your time and study the situation, gain an understanding of how it works, plan out your strategy, and then begin executing your plan. That is, learn as much as you can from the work of others and their mistakes before going in and making mistakes of your own! Right now that is exactly what I’m doing. I have no delusions of my becoming the next great social media blogger nor would I trade the wonderful privilege I have of serving clients like you (despite the sarcasm dripping from every other line of this blog, I really do say this with all sincerity).

I love my work. However, I have a lot of learning to do before I become proficient at (A) understanding how to effectively use social media in the business context, (B) actually being effective at using social media in the business context, and (C) actually learn the ins and outs of blogging before I can begin blogging about topics that are of interest to you and your business (since you don’t seem to think this one is). Therefore, since I am taking the time to study this subject matter, I may as well share what I’m learning with others. Moreover, in the event you ever decide to bring your company out of the stone ages, I will be able to direct you to this blog and let you learn what I have learned and not bill you one red cent for the advice! See, no matter what I do, I am always thinking about your best interests.

4. I Really Don’t Want to Look Like An Idiot!

Have you seen anything in the news lately about Kenneth Cole? Oh wait, sorry, I got distracted … where was I? Oh, ok …

Fourth and finally, I really did mean it when I said I do not want to look like an idiot. One of the things I have learned is that there is an unwritten code of social mores in the world of social media and one little faux paux can have you branded as an idiot in no time. You understand what I mean here, right? It’s like we’ve discussed many times before, an ounce of prevention is worth a pound of cure … oh, and speaking of a pound of cure, please don’t forget about that last bill I sent you a few months ago … the children need new shoes.